The Branding Design for Preston was about distilling a modern Los Angeles sensibility into something raw, confident, and quietly luxurious. Inspired by volcanic textures, shadow-heavy lighting, and minimalism, the visual language balances stark black glass with precise, restrained typography to let materials and form speak first.

The branding leans into contrast—gloss against matte, softness against roughness—creating a tactile, almost cinematic presence that feels elevated yet grounded. Every detail, from label hierarchy to bottle silhouette, was designed to feel intentional and timeless, positioning Preston as a contemporary grooming brand that values clarity, strength, and understated sophistication over excess.