The branding for "Top Shelf," a line of hip-hop parties, was designed to be bold, raw, and unmistakably energetic. Inspired by the DIY culture of underground hip-hop and street art, the design features a vibrant orange and deep brown color palette that demands attention. The logo and typography embrace industrial-inspired details, such as rivet motifs, creating a sense of durability and edge. The posters were designed to stand out in urban environments, with high-contrast colors and impactful layouts that echo the rhythm and energy of the events themselves.