
ABOUT
Creating the 3D visuals for the Angel Pro TV commercial was a playful exercise in cultural commentary—leaning into the idea that everything today is branded as AI-powered. The concept treated a simple loaf of bread as if it were a cutting-edge tech product, complete with hyper-polished lighting, dramatic reveals, and ultra-precise, high-end 3D renders typically reserved for technology hardware. By exaggerating materiality, glow, and form, the visuals elevate the bread into something almost absurdly sophisticated, reinforcing the humor through contrast. The result is a tongue-in-cheek visual language that mirrors tech advertising tropes while clearly celebrating the honesty and simplicity of the product.




